China’s national television broadcaster, CCTV, is teaming up with two Internet ventures to exploit the Beijing Olympics’ status as the first Summer Games expected to attract droves of online viewers, reports the Wall Street Journal.
CCTV announced yesterday that it is working with the MySpace China social-networking site and online-video site Tudou.com to run an interactive website for the August games.
CCTV’s Olympics website will be a dedicated one within CCTV.com, with a video channel supported by Tudou.com and a social-networking section supported by MySpace China, which was launched last April in a joint venture with News Corp.
The CCTV site will offer streaming video broadcasts of events, which will be viewable only in China, and web profiles through which users can contact Olympic athletes.
The Olympics video site - to go live on 8 August, the first day of the Games - will include live video, playbacks from the Games, commentary and user-generated content.
“We want to make full use of the interactive characteristics of the Internet,” said Wang Wenbin, General Manager of CCTV.com.
The Games are “the best opportunity to help MySpace China build its brand”, said Luo Chuan, Chief Executive of MySpace China.
Although details like which languages will be used on the website are still being worked out, Mr Luo expects the site to be open to users worldwide for social networking.
(Source:ABU)
Tags: cctv, myspace, olympic games, Tudou.com
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what exactly does cctv stands for meaning does it stand for: china communist televsion? Thank you for your answer.
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